Foldr®
From shelf to screen,
we design brands and products
that stay with people.
0→1 Launch for Brands
B2B Brand and Identity
AI Agents Personality
Scalable Design Systems
Foldr partners with ambitious businesses that want great design minus the drama. Think of us as your design co-pilot.
Foldr partners with ambitious businesses that want great design minus the drama. Think of us as your design co-pilot.
Founder
at foldr®
Apeksha Gupta
Founder
at foldr®
Apeksha Gupta
From shelf to screen,
we design brands and products that stay with people.
Brand Zero→One Launch
B2B Brand and Identity
AI Agents Personality
Scalable Design Systems
From shelf to screen, we design brands and products that stay with people.
0→1 Launch for Brands
B2B Brand and Identity
AI Agents Personality
Scalable Design Systems
Foldr partners with ambitious businesses that want great design minus the drama. Think of us as your design co-pilot.
Founder
at foldr®
Apeksha Gupta
From shelf to screen,
we design brands and products that stay with people.
Brand Zero→One Launch
B2B Brand and Identity
AI Agents Personality
Scalable Design Systems
Consulted and worked with
Consulted and worked with
Consulted and worked with
Select
Projects.
Projects.
A look at how we’ve helped businesses across 10+ industries across screen and shelves.
Select
Projects.
A look at how we’ve helped businesses across 10+ industries across screen and shelves.
Why choose us
Why choose us
Why choose us
We design to set you up, not tie you down to an agency.
No strings attached.
We design to set you up, not tie you down to an agency.
No strings attached.
01
Zero Dependency
From asset libraries to scalable systems, we give your team everything they need. No agency dependency. But if you still want us around, we’re always game.
01
Zero Dependency
From asset libraries to scalable systems, we give your team everything they need. No agency dependency. But if you still want us around, we’re always game.
01
Zero Dependency
From asset libraries to scalable systems, we give your team everything they need. No agency dependency. But if you still want us around, we’re always game.
02
People-First
We’re psychology- driven. We design for how people think, buy, and trust so your brand feels relatable and easy to love.
02
People-First
We’re psychology- driven. We design for how people think, buy, and trust so your brand feels relatable and easy to love.
02
People-First
We’re psychology- driven. We design for how people think, buy, and trust so your brand feels relatable and easy to love.
03
Multi-skilled
We’re cross-functional by default. We design with tomorrow’s channels in mind so your brand shows up seamlessly in a Google ad, a retail aisle, or an onboarding screen.
03
Multi-skilled
We’re cross-functional by default. We design with tomorrow’s channels in mind so your brand shows up seamlessly in a Google ad, a retail aisle, or an onboarding screen.
03
Multi-skilled
We’re cross-functional by default. We design with tomorrow’s channels in mind so your brand shows up seamlessly in a Google ad, a retail aisle, or an onboarding screen.
What we do
What we do
What we do
Services.
Services
Services.
(001)
Design for Launch
For when you are going 0→1 and launching something new.
Categories
Naming
Logo design
Packaging design
Visual identity
Brand Guidelines
Brand Design System
Design for Launch
(002)
Design for AI
For when you want to make your AI Agent accessible
Categories
AI Personality
AI Avatar
Onboarding Screens
Tone of Voice
AI Agent Naming
Design for AI
(003)
Design for Growth
For when you’re pivoting and expanding into new spaces.
Categories
Asset Libraries
Brand Refresh
Brand Design System
Channel specific Design Sysetm
Sub-Brands Expansion
Complete Brand Audit
Design for Growth
(001)
Design for Launch
For when you are going 0→1 and launching something new.
Categories
Naming
Logo design
Packaging design
Visual identity
Brand Guidelines
Brand Design System
Design for Launch
(002)
Design for AI
For when you want to make your AI Agent accessible
Categories
AI Personality
AI Avatar
Onboarding Screens
Tone of Voice
AI Agent Naming
Design for AI
(003)
Design for Growth
For when you’re pivoting and expanding into new spaces.
Categories
Asset Libraries
Brand Refresh
Brand Design System
Channel specific Design Sysetm
Sub-Brands Expansion
Complete Brand Audit
Design for Growth
(001)
Design for Launch
For when you are going 0→1 and launching something new.
Categories
Naming
Logo design
Packaging design
Visual identity
Brand Guidelines
Brand Design System
Design for Launch
(002)
Design for AI
For when you want to make your AI Agent accessible
Categories
AI Personality
AI Avatar
Onboarding Screens
Tone of Voice
AI Agent Naming
Design for AI
(003)
Design for Growth
For when you’re pivoting and expanding into new spaces.
Categories
Asset Libraries
Brand Refresh
Brand Design System
Channel specific Design Sysetm
Sub-Brands Expansion
Complete Brand Audit
Design for Growth
Testimonials
Testimonials
Testimonials
Loved by the best
Loved by the best
Loved by the best
4.9
4.9
/5
We’ve maintained a 100% Net Promoter Score by delivering work that gives our clients complete peace of mind.
Foldr®
Foldr®
Foldr®
26+
Trusted by
clients worldwide
26+
Trusted by
clients worldwide
26+
Trusted by
clients worldwide
Riddhi Chhajer
Skillr (Now Fundamento)
Their UX thinking and product flow insights were spot on, and they brought everything to life beautifully. This is our third engagement with them, and honestly, we wouldn’t go anywhere else.
Riddhi Chhajer
Skillr (Now Fundamento)
This is our third engagement with them. Their UX thinking and product flow insights were spot on, and they brought everything to life beautifully.
Riddhi Chhajer
Skillr (Now Fundamento)
Their UX thinking and product flow insights were spot on, and they brought everything to life beautifully. This is our third engagement with them, and honestly, we wouldn’t go anywhere else.
Dhruv Sharma
Founder, 32nd Avenue
We’ve known Apeksha since 2014. Her process and commitment truly reflect in her work. She’s shaped several brands for Milestone Ventures, and we couldn’t be prouder.
Dhruv Sharma
Founder, 32nd Avenue
We’ve known Apeksha since 2014. Her process and commitment truly reflect in her work. She’s shaped several brands for Milestone Ventures, and we couldn’t be prouder.
Dhruv Sharma
Founder, 32nd Avenue
We’ve known Apeksha since 2014. Her process and commitment truly reflect in her work. She’s shaped several brands for Milestone Ventures, and we couldn’t be prouder.
Mitali Gupta
Founder, Bombaykery
The way this team translates your vision and always goes the extra mile is amazing. I honestly wouldn’t build a brand without them.
Mitali Gupta
Founder, Bombaykery
The way this team translates your vision and always goes the extra mile is amazing. I honestly wouldn’t build a brand without them.
Mitali Gupta
Founder, Bombaykery
The way this team translates your vision and always goes the extra mile is amazing. I honestly wouldn’t build a brand without them.
Industries we’ve designed for. From healthcare to beauty to consumer tech.
Industries we’ve designed for. From healthcare to beauty to consumer tech.
Industries we’ve designed for. From healthcare to beauty to consumer tech.
Consumer brands designed in just 2 years.
Consumer brands designed in just 2 years.
Consumer brands designed in just 2 years.
Clients who’d work with us again (and many already have).
Clients who’d work with us again (and many already have).
Clients who’d work with us again (and many already have).
Creative professionals in our growing global community.
Creative professionals in our growing global community.
Creative professionals in our growing global community.
The brain behind Foldr.studio
The brain behind Foldr.studio
The brain behind Foldr.studio
Apeksha has spent 13 years in design working with startups and Fortune 500 companies across 10+ industries.
Apeksha Gupta
Built and led 5 creative teams, 13 years in Design, Google Rare Fellow,
Ex-Target, Landor
" From building the entire creative function and app experience at Guesthouser, a travel tech business during its scale-up phase, to leading culturally rich campaigns at Landor (Coca-Cola) and building scalable brands and design systems at Target, I’ve used design as a tool to drive clarity, consistency, and impact.
My work spans award-winning packaging for Toblerone UK, designing for SaaS platforms like Mesh.ai, Skillr.ai (now Fundamento) to align creative with product strategy, and running a women-led studio that partnered with high-growth consumer brands like Bombaykery, 32nd Avenue, and Hyatt where design directly influenced revenue and brand reach. As a creative leader, I have mentored 500+ creatives through career shifts and blocks, and lead a 20,000+ strong global community of designers, artists, and writers."
Founder/Creative Director
at foldr®
Apeksha Gupta
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Founder/Creative Director
at foldr®
Apeksha Gupta
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Founder/Creative Director
at foldr®
Apeksha Gupta
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
FAQ.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
We work with early to growth-stage D2C, B2B brands from food & beverage and beauty to SaaS, AI, healthcare and more. If your brand shows up for people on shelves or screens, we can help.
Absolutely. While we think holistically, we often collaborate on specific needs such as packaging systems, AI assistant design, visual guidelines, or launch kits.
Not at all. Many businesses come to us in the early stages. We're great at helping shape your brief, define your design needs, prioritize what's essential for launch, and build a clear design plan.
We design with growth in mind. From asset libraries to brand systems your internal teams can use across social, packaging, ads, and more. No need to call us for every banner.
We can work with what you have. Whether it’s refreshing an identity or building the systems around it, we make sure everything stays consistent and cohesive.
It depends on the scope, most projects take 6–8 weeks. We’ll align on clear milestones and deliverables before we start.
Just reach out! We’ll schedule a quick discovery call, understand your needs, and map out a plan that works for your stage and budget.
We work with early to growth-stage D2C, B2B brands from food & beverage and beauty to SaaS, AI, healthcare and more. If your brand shows up for people on shelves or screens, we can help.
Absolutely. While we think holistically, we often collaborate on specific needs such as packaging systems, AI assistant design, visual guidelines, or launch kits.
Not at all. Many businesses come to us in the early stages. We're great at helping shape your brief, define your design needs, prioritize what's essential for launch, and build a clear design plan.
We design with growth in mind. From asset libraries to brand systems your internal teams can use across social, packaging, ads, and more. No need to call us for every banner.
We can work with what you have. Whether it’s refreshing an identity or building the systems around it, we make sure everything stays consistent and cohesive.
It depends on the scope, most projects take 6–8 weeks. We’ll align on clear milestones and deliverables before we start.
Just reach out! We’ll schedule a quick discovery call, understand your needs, and map out a plan that works for your stage and budget.
We work with early to growth-stage D2C, B2B brands from food & beverage and beauty to SaaS, AI, healthcare and more. If your brand shows up for people on shelves or screens, we can help.
Absolutely. While we think holistically, we often collaborate on specific needs such as packaging systems, AI assistant design, visual guidelines, or launch kits.
Not at all. Many businesses come to us in the early stages. We're great at helping shape your brief, define your design needs, prioritize what's essential for launch, and build a clear design plan.
We design with growth in mind. From asset libraries to brand systems your internal teams can use across social, packaging, ads, and more. No need to call us for every banner.
We can work with what you have. Whether it’s refreshing an identity or building the systems around it, we make sure everything stays consistent and cohesive.
It depends on the scope, most projects take 6–8 weeks. We’ll align on clear milestones and deliverables before we start.
Just reach out! We’ll schedule a quick discovery call, understand your needs, and map out a plan that works for your stage and budget.
Let’s talk.
Founder
at Foldr
Apeksha Gupta
Quick response.
Once you submit a query, we’ll get back to you within 24 hours. If it’s a good fit, we’ll schedule a discovery call to learn more.
Clear next steps.
On the discovery call, we’ll walk you through how we work, align on scope, and define the next steps with a clear plan and timeline.
Let’s talk.
Founder
at Foldr
Apeksha Gupta
Quick response.
Once you submit a query, we’ll get back to you within 24 hours. If it’s a good fit, we’ll schedule a discovery call to learn more.
Clear next steps.
On the discovery call, we’ll walk you through how we work, align on scope, and define the next steps with a clear plan and timeline.
Let’s talk.
Founder
at Foldr
Apeksha Gupta
Quick response.
Once you submit a query, we’ll get back to you within 24 hours. If it’s a good fit, we’ll schedule a discovery call to learn more.
Clear next steps.
On the discovery call, we’ll walk you through how we work, align on scope, and define the next steps with a clear plan and timeline.